Get to know your client journey
CENTRES need to put a major effort into staying ahead of the competition by understanding who their customers are and... Read More
Browsing Expertise
Love data, but know the limits
THERE is nothing wrong with companies collecting data and it is often in people’s own interest that it is collected,... Read More
Why event planners need big data
Big data means a large, unstructured amount of data that can be analysed to reveal patterns and trends, especially relating... Read More
Success drives demand for training
The need for training in the events industry is the result of its rapid success, according to an industry specialist.... Read More
Engagement is more than just a trend
People: Planners might need to look beyond technology to also focus on fostering personal connections… in 2018, Pacific World... Read More
6 challenges we face in 2018
AIPC president Aloysius Arlando – who is also CEO of Singex – looks back on 2017 as being a good... Read More
Convening leadership in Asia
Collaboration between the Professional Convention Management Association, headquartered in Chicago, and SACEOS, Singpore’s MICE industry body, places the PCMA on... Read More
She’s one of 20 in their 20s
MIX: You’ve been selected as one of PCMA’s “20 in their Twenties”. What was your reaction when you learned... Read More
Fishing got me hooked on events
Your presentation at ITB Asia touched on the estate where you grew up. Do those days still shape your outlook?... Read More
Making her marquis in events
What experience do you have of managing events in unique venues? Since joining Marriott in 2008 as a trainee manager... Read More