Harbouring an events haven
MIX: Organising the Hong Kong Handover ceremony, and later Central Harbour Event Space made you well known in government circles.... Read More
Browsing Expertise
Not all your visitors are created equal
When growing numbers of visitors are driven further into traditional residential areas thanks to accommodation sharing vehicles like Airbnb, it... Read More
Stirring it up on the roof
If wine is bottled poetry, what's a cocktail? A cocktail is a glass of art and science that entices imagination and... Read More
Deals over coffee and Champagne
FROM humble coffee to high-end Champagne, Gene Cap-uano (left), vice president of convention and exhibition operations for Sands China, has... Read More
Value, timing and CSR
LOOK at these three areas carefully before approaching any potential sponsor, says Roy Ying (left), an event and association management... Read More
What works, what won’t
THERE are sponsorship deals that will work and others that won’t, and it is vital “to do your homework” to... Read More
Get to know your client journey
CENTRES need to put a major effort into staying ahead of the competition by understanding who their customers are and... Read More
Love data, but know the limits
THERE is nothing wrong with companies collecting data and it is often in people’s own interest that it is collected,... Read More
Why event planners need big data
Big data means a large, unstructured amount of data that can be analysed to reveal patterns and trends, especially relating... Read More
Success drives demand for training
The need for training in the events industry is the result of its rapid success, according to an industry specialist.... Read More