Expertise
Festivalising events
Delegates find it easier and more exciting to network at “festivalised” events that impact their senses and where fun meets... Read More
Browsing Expertise
Expertise
Harbouring an events haven
Organising the Hong Kong Handover ceremony, and later Central Harbour Event Space made you well known in government circles. But... Read More
Expertise
Not all your visitors are created equal
When growing numbers of visitors are driven further into traditional residential areas thanks to accommodation sharing vehicles like Airbnb, it... Read More
Expertise
Stirring it up on the roof
If wine is bottled poetry, what's a cocktail? A cocktail is a glass of art and science that entices imagination and... Read More
Expertise
Deals over coffee and Champagne
FROM humble coffee to high-end Champagne, Gene Cap-uano (left), vice president of convention and exhibition operations for Sands China, has... Read More
Expertise
Value, timing and CSR
LOOK at these three areas carefully before approaching any potential sponsor, says Roy Ying (left), an event and association management... Read More
Expertise
What works, what won’t
THERE are sponsorship deals that will work and others that won’t, and it is vital “to do your homework” to... Read More
Expertise
Get to know your client journey
CENTRES need to put a major effort into staying ahead of the competition by understanding who their customers are and... Read More
Expertise
Love data, but know the limits
THERE is nothing wrong with companies collecting data and it is often in people’s own interest that it is collected,... Read More
Expertise
Why event planners need big data
Big data means a large, unstructured amount of data that can be analysed to reveal patterns and trends, especially relating... Read More