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Expertise

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Stirring it up on the roof

5th July 2018

If wine is bottled poetry, what's a cocktail? A cocktail is a glass of art and science that entices imagination and... Read More

Expertise

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Deals over coffee and Champagne

1st July 2018

FROM humble coffee to high-end Champagne, Gene Cap-uano (left), vice president of convention and exhibition operations for Sands China, has... Read More

Expertise

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Value, timing and CSR

29th June 2018

LOOK at these three areas carefully before approaching any potential sponsor, says Roy Ying (left), an event and association management... Read More

Expertise

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What works, what won’t

28th June 2018

THERE are sponsorship deals that will work and others that won’t, and it is vital “to do your homework” to... Read More

Expertise

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Get to know your client journey

11th June 2018

CENTRES need to put a major effort into staying ahead of the competition by understanding who their customers are and... Read More

Expertise

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Love data, but know the limits

7th June 2018

THERE is nothing wrong with companies collecting data and it is often in people’s own interest that it is collected,... Read More

Expertise

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Why event planners need big data

14th May 2018

Big data means a large, unstructured amount of data that can be analysed to reveal patterns and trends, especially relating... Read More

Expertise

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Success drives demand for training

5th April 2018

The need for training in the events industry is the result of its rapid success, according to an industry specialist.... Read More

Expertise

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Engagement is more than just a trend

1st February 2018

People: Planners might need to look beyond technology to also focus on fostering personal connections… in 2018, Pacific World... Read More

Expertise

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6 challenges we face in 2018

4th January 2018

AIPC president Aloysius Arlando – who is also CEO of Singex – looks back on 2017 as being a good... Read More

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