Mix Meetings | Asia's Creative Meetings Magazine

10 brand-event trends as 2026 revs up

January 19th 2026

EVENTS are increasingly being used as a strategic lever in brand communication; they generate attention, strengthen relationships, and support measurable

RESEARCH

University takes over event-legacy journal

January 21st 2026

COLLABORATION between Asia’s MICE industry and higher education is on the rise as a pioneering journal dedicated to business events

AIME

Africa, UAE debuting at AIME 2026

January 28th 2026

FOUR new national exhibitors – South Africa, the United Arab Emirates, Uganda and Egypt – are set to join AIME

Destinations

Italy highlights festival heritage to HK

January 22nd 2026

ITALY’S festivals are being offered to Hong Kong travel organisers as part of itineraries to let groups experience the country’s

Bulletin

Launching APAC into commercial space

January 8th 2026

THE COUNTDOWN has begun for Space Summit 2026 to take place in Singapore next month as the global space industry

Destinations

Take 5: Penang – Heritage, Hills and Island Charm

January 8th 2026

1/ Georgetown Backgrounder – Its colonial history and the then British Empire’s harnessing of the island’s trading routes go back

Take 5: Beijing by park and river

Branded takes Matters to the Big Top

February 4th 2026

LIVE MATTERS, the B2B brand-marketing event, is running away to the circus once again with a conference under the Big...

Associations

Rwanda wins ICCA Congress 2027 bid

February 4th 2026

CONFERENCE organisers association ICCA has selected the Rwanda capital of Kigali as the host city for its 2027 congress, marking...

AIME

AIME to Evoqé Melbourne glamour

February 3rd 2026

A MELBOURNE events hotspot billed as the city’s most glamorous is the venue for the AIME 2026 welcome party. Organisers...

CHINA

Buyers hear of HK super-connector role

January 29th 2026

MEETINGS and Exhibitions Hong Kong (MEHK), the business events arm of Hong Kong Tourism Board, has strengthened its outreach in...

Bulletin

Diamond year as PCO celebrates 60

January 29th 2026

ICMSA, which lays claim to the title of Australasia’s longest‑established Professional Conference Organiser, celebrates 60 years this week. The company...