Conducting the modern webinar
EXPERIENTIAL is about connecting and engaging with others in a real-world LIVE setting. Today we are witnessing mass event cancellations... Read More
Browsing Experiential marketing
IMEX places live experiential events to fore at Vegas show
EXPERIENTIAL elements are high on the agenda for IMEX America, which opens at the Sands Expo in Las Vegas on... Read More
‘Disagreement’ forces Uniplan and Darren Chuckry to part ways
DIFFERING opinions over how the Hong Kong office of an international brand communications agency should be operated has prompted the... Read More
‘Fierce competition’ prompts Uniplan into global rebranding
BRAND experience agency Uniplan has announced it is rebranding with a new global corporate identity focusing on “digital and content... Read More
Macau urged to pursue HK-style waterfront success
MACAU event organisers will be pressing local officials to make land available for open-air corporate and marketing activities following the... Read More
Ex-Imagination HK chief to lead The Labs, Asia
Chris Dobson, the former managing director of the soon-to-be defunct Imagination Hong Kong, will lead a new experiential design agency... Read More
Karen Arndt and Dawn Dennis leave amid Uniplan shake-up
CHANGES at Uniplan see Darren Chuckry being named managing director of the live communication agency’s Hong Kong office as former... Read More
Lore Live rises from fall of WRG with new Adidas event
A new events company has risen from the ashes of a UK firm that closed its China operations and was... Read More
6 ways to engage younger audiences with digital
Most marketers know that digital and event technology is essential for events and brand experiences. But did you know that... Read More
Why virtual reality for events – and why now?
Although it’s not necessarily a new innovation, recent advancements have made virtual reality (VR) more immersive and affordable than ever... Read More