MCI’s Black Flower studios bloom with luxury
MCI has announced that three studios for the Black Flower agency will elevate audience engagement the international luxury sector. Black... Read More
Browsing Experiential marketing
Bertin joins Uniplan as head of digital Greater China
UNIPLAN has made Michael Bertin head of digital for Greater China as the brand experience agency further strengthens its strategic... Read More
Uniplan brings in Chen, Au to sharpen Asia focus
BRAND experience agency Uniplan has extended its global board team with the return of Amanda Chen as chief financial officer... Read More
Vok Dams electrifies China auto launch
GERMANY’S Vok Dams has been at the centre of another car industry event in China. The events and live marketing... Read More
Chubb Vietnam wins Asia Super Team
INCENTIVE and conference organisers from Chubb Vietnam have been crowned Asia Super Team champions in a contest that promotes Taiwan... Read More
Vok Dams gives Polestar2 ‘anamorphic’ launch in China
ANAMORPHIC-3D projections have been used to heighten engagement with the latest electric car during a product roadshow in China organised... Read More
New leaders move in at Uniplan Shanghai
UNIPLAN has announced a new leadership team at its Shanghai office with Sonny Chen joining as managing director and executive... Read More
Judd Christie takes reins at Uniplan Hong Kong
BRAND experience agency Uniplan has promoted Judd Christie to managing director for Hong Kong. Christie will lead the growth and... Read More
Pico unlocks Escape Room drama in Chengdu
WHEN electrical appliance maker Midea wanted raise its brand awareness among a youthful and trend-following audience in China, Pico created... Read More
Volvo XC60 scores in Pico’s Shanghai launch
EXCITEMENT among soccer fans as the European Championships kicked off was harnessed by Pico as the brand activation agency blended... Read More