UNIPLAN has made Michael Bertin head of digital for Greater China as the brand experience agency further strengthens its strategic team.
Bertin, who will report to Uniplan’s newly appointed chief strategy officer Andrew Au, previously worked with Imagination Asia, TBWA Hong Kong and Publicis Dialog Paris across different markets.
“Michael brings a breadth and depth of experience and expertise that will enable Uniplan to provide boundary-pushing digital and interactive solutions for our clients,” said Au. “Having previously worked with Michael I can attest that he is best in class in the digital space and I look forward to working with him again.”
Uniplan said Bertin would be working in the newly created role with the team to expand the agency’s offering and help drive its digital transformation.
Bertin’s 16 years of experience in the digital field includes overseeing digital strategy and production for various brands including B2B and B2C in luxury, innovation centres, showrooms, automotive, retail, museums and more. He holds a master’s degree in marketing and innovation management and a bachelor’s degree in computer science.
“Uniplan is embarking on an exciting process of transformation. I’m looking forward to working with the team to further enhance Uniplan’s digital capabilities and develop more innovative solutions,” said Bertin. “And of course, I also hope to deliver unforgettable moments and transformative results for our clients.”