CHINA business events veteran Katja Sassi-Bucsit has joined brand experiential agency Uniplan as its head of international communications.
She worked in various leadership roles in mainland China for the past 15 years with her most recent post as general manager for Vok Dams China.
Sassi-Bucsit will directly to Europe CEO, Rüdiger Maeßen, and will work with the agency’s management board around owner and group CEO Christian Zimmermann and Sonny Chen, Uniplan’s China managing director.
She replaces Olaf Pempel who is leaving the agency after a year to pursue a solo venture as PR consultant in Austria.
Sassi-Bucsit is an anthropologist and sinologist who has lived in China for more than 15 years holding leadership roles in consulting, management, events and communications.
In her new role for Uniplan, the agency said Sassi-Bucsit would also have a special focus on brand positioning and the further development of internal and external communication in China.
“I am very happy to have Katja, a respected China expert, on board, as China is still a key market for us,” said Europe CEO Maeßen.
“In business and culture alike, the country remains very dynamic. Katja possesses the necessary knowledge and experience to create an integrated communication strategy.
“I thank Olaf for the strategic sail setting and for laying the foundations of our communication strategy in the past 12 months.”
Sassi-Bucsit said: “China and event communication have been accompanying me for 20 years now. I am happy that Uniplan is providing me the opportunity to add value through my extensive expertise and to build bridges between my two homes. This is a real dream role for me.”
Main picture: from left, Uniplan Group CEO Christian Zimmermann, Katja Sassi-Bucsit and Europe CEO Rüdiger Maeßen