Uniplan’s Beijing team delivered a ‘reveal’ for the new Land Rover Defender at the China Central Palace. The event for Jaguar Land Rover on the evening of June 16, was a fully online experience and broadcast live to London, Beijing and Shanghai.
A kit of 400 square metres was created by Imagination and rebuilt at China Central Palace by Uniplan. The event also included an immersive 4D interactive experience, an augmented-reality activation zone, virtual reality and kids’ areas in addition to Land Rover Jaguar products.
After the launch, the Land Rover Defender was taken on a pre-sale tour of Beijing.