Smart message behind Taiwan’s cuddly campaign
NEARLY a year after easing border restrictions following the pandemic, a global campaign championing Taiwan as a destination for international... Read More
Browsing product launch
Vok Dams electrifies China auto launch
GERMANY’S Vok Dams has been at the centre of another car industry event in China. The events and live marketing... Read More
Vok Dams gives Polestar2 ‘anamorphic’ launch in China
ANAMORPHIC-3D projections have been used to heighten engagement with the latest electric car during a product roadshow in China organised... Read More
Pico unlocks Escape Room drama in Chengdu
WHEN electrical appliance maker Midea wanted raise its brand awareness among a youthful and trend-following audience in China, Pico created... Read More
Audi struts the Pico catwalk
AUDI’S latest generation A3 arrived in Taiwan amid the buzz of a party, thanks to a boldly different approach to... Read More
Pico electrifies Audi e-tron launch
Audi Taiwan launched its first fully electric vehicle, Audi e-tron, at Taipei Music Centre in front of 150 media and... Read More
Ford Ranger loads up in Taiwan
PICK-UP trucks are in vogue worldwide not only for their practicality, but the design and style represent a ruggedness that... Read More
Uniplan rolls out Land Rover Defender in Beijing
Uniplan’s Beijing team delivered a ‘reveal’ for the new Land Rover Defender at the China Central Palace. The event for... Read More
In harmony with Lexus engineering
WINNING PITCH FOR the China launch of the new-generation ES model, Lexus needed an event that would both impress the... Read More