Sydney goes ’game on’ in Southeast Asia

Business Events Sydney teams up with BEAustralia to launch koala-character game with prizes for incentive travel organisers

A GAME way of promoting an incentive destination to organisers has been launched by Business Events Sydney in Southeast Asia.

Incentive organisers in India, Malaysia and Singapore have been taking part in the online game aimed at showcasing the destination appeal of Sydney. 

BESydney has partnered with Business Events Australia to roll out the game with the second phase to be launched in Japan and South Korea. 

“Tourism is a highly experiential industry and gamification is an ideal way to allow users to experience the destinations for themselves,” said Lyn Lews-Smith, BESydney chief executive. 

“The Experience Sydney game has been designed to allow the player to discover Sydney as an event and experience destination and showcase safety and infrastructure in a fun way,” she said.

Participants get the chance to win prizes as they see Sydney experiences brought to life in front of them via web-GL and other technology including video encoding and 3D animation sequences featuring a combination of a gamified track experience, quirky Aussie koala guide, postcards and destination footage. 

The strategy and purpose of the game is a new concept that has not been done in Australia before. Users race around Sydney’s streets, collecting points to win prizes.  By visiting these new attractions and precincts online, corporate companies and incentive agents can learn more about the variety of venues and what they offer for event organisers.

To try the game click here…

The game allows players to drive around Sydney as a koala, visiting venues, learning about products and experiences along the way, and collecting points by answering riddles and questions on Sydney. 

Points will determine a player’s position on the leader board and prize vouchers will be awarded for players in top positions, until August 22.

Sydney venues and attractions featured include the Sydney Opera House, Luna Park Sydney, Bondi Beach, Taronga Zoo Sydney, Barangaroo Dining Area, Doltone House Jones Bay Wharf, Crown Sydney, ICC Sydney, Sydney Town Hall, WINX Stand at Royal Randwick and Watersedge at Campbell’s Stores. 

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Nearby regional experiences were also showcased as they are popular among international event planners. BESydney research shows, 52 per cent of Asian Incentives included regional components. Activities and regions include quad biking and cable cars in the Blue Mountains, Hunter Valley, Port Stephens, Glenworth Valley and Central Coast. 

Sinead Yeo, BESydney director of corporates and incentives, said: “Sydney is a safe and secure destination with an appealing climate and incredible natural environment. This combined with its excellent business facilities and infrastructure, stellar attractions and local activities make it the ideal location for incentive events”.  

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