GBA tourism chiefs bring new brand to Thailand
THAI travel-trade professionals, TV celebrities and lifestyle influencers are among the first to have seen an international promotion based on... Read More
Browsing Product launches
Vok Dams electrifies China auto launch
GERMANY’S Vok Dams has been at the centre of another car industry event in China. The events and live marketing... Read More
Vok Dams gives Polestar2 ‘anamorphic’ launch in China
ANAMORPHIC-3D projections have been used to heighten engagement with the latest electric car during a product roadshow in China organised... Read More
Audi struts the Pico catwalk
AUDI’S latest generation A3 arrived in Taiwan amid the buzz of a party, thanks to a boldly different approach to... Read More
Hainan Expo plans Asia’s biggest luxury show
ASIA PACIFIC’S largest exhibition of high-end fashion brands, cosmetics, cars and duty-free retailing is set to take place China’s southern... Read More
Spring expo spurs trade-show hope
AS COVID-19 outbreaks come under control, Hong Kong Trade Development Council plans a digital trade show each quarter to connect... Read More
China auto show puts revival in gear
CHINA’S exhibition organisers are leading Asia out of the Covid-19 business event downturn with a major auto show going ahead... Read More
In harmony with Lexus engineering
WINNING PITCH FOR the China launch of the new-generation ES model, Lexus needed an event that would both impress the... Read More
That’s the spirit
MOUTAI China launched an Australian brand of the famous spirit with a star-studded gala dinner at Sydney Town Hall in... Read More
Belt & Road ‘equals parties, product launches… event travel’
A LEADING figure in China meetings and incentive sector has urged business event planners in Asia not to overlook the... Read More