Hainan Expo plans Asia’s biggest luxury show

Haikou prepares to host the first China International Consumer Products Expo (CICPE) – event set to position Hainan as global player among duty-free ports and open up China’s high-end retail market

ASIA PACIFIC’S largest exhibition of high-end fashion brands, cosmetics, cars and duty-free retailing is set to take place China’s southern island province of Hainan.

The first China International Consumer Products Expo (CICPE) – or Hainan Expo – follows a master plan released by the Chinese government to develop Hainan island into an influential player among the world’s leading free-trade ports.

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Wang Bingnan, deputy minister at China’s Ministry of Commerce, was reported by state broadcaster CGTN as saying the expo is a “major demonstration that China’s door to opening up will not close, but will only open wider and wider”.

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Hainan Expo will also be the first consumer-themed national-level exhibition in China, organisers say.

The event is scheduled to be held in the provincial capital of Haikou, May 7-10, across a total exhibition area of 80,000 sqm with an international section accounting for 75 per cent of that space.

Switzerland, a centre for luxury watchmaking and jewellery, will be the event’s “guest of honour” and exhibitors include LVHM Group, Richemont Group, Jaguar Land Rover, Burberry, Shiseido, Omron, Tapestry Group, Johnson & Johnson, Dell and Tesla.

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Swatch of Switzerland, Swarovski of Austria, Shiseido of Japan, Coach of the United States are also among the 630 overseas exhibitors and 1,165 brands that have confirmed their participation, according to Hainan Expo.

The domestic exhibition area spans 20,000 sqm with more than 800 participants from across China having signed who represent some 1,000 brands, CGTN reports.

The event at Hainan International Convention and Exhibition Centre is being co-hosted by China’s Ministry of Commerce and the Hainan provincial government.

DFS Group, which was established in Hong Kong and has pioneered the global luxury travel retail industry, is also exhibiting. DFS said its participation reflected its emphasis on new opportunities in Hainan Free Trade Port, its commitment to the development of Hainan’s International Tourism Consumer Centre and to promote the development of the island’s modern service industry.

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