Value, timing and CSR
LOOK at these three areas carefully before approaching any potential sponsor, says Roy Ying (left), an event and association management... Read More
What works, what won’t
THERE are sponsorship deals that will work and others that won’t, and it is vital “to do your homework” to... Read More
‘Trade fair capital of Asia’ wary of regional rivals
ASIA’s trade fair capital is still Hong Kong, but there is no room for complacency in the face of tougher... Read More
PCMA-ICESAP drafts in new leaders as Nigel Gaunt bows out
THE “master networker” who built and sold two companies before rounding off his career by establishing an Asia Pacific meetings... Read More
Show time . . .
Healthy eating options at AIME, sub-zero transport in Christchurch, Parisian party inspiration in Kunming, Bangkok Marriott awards and making sweet... Read More
Food, lights, camera… action: the new destination marketing
SIX degrees of separation, the 360-degree camera lens, transforming woefully clichéd events into fantastic spectacles – and even improving the... Read More
Take 5: Singapore water experiences
LAND AND WATER JAUNTS What’s it like? Is it a boat, is it a bus? In the case of the... Read More
Let’s meet in… Gold Coast
USPs GOLD Coast’s Surfers Paradise and its overall feel as a holiday town will never go away. But what the... Read More
Get to know your client journey
CENTRES need to put a major effort into staying ahead of the competition by understanding who their customers are and... Read More
Southern medicine
ADELAIDE marks itself out with a catalogue of historical firsts: Australia’s first non-penal settlement, for instance. The city didn’t grow... Read More