ICC Sydney Theatre uploads naming rights to TikTok
ICC Sydney Theatre has officially become TikTok Entertainment Centre, marking the first time the global entertainment platform has become the naming rights... Read More
Browsing sponsorship
Greater Bay to sparkle under Asia-World Expo deal with UFI
HONG KONG’s Asia World-Expo signed a major agreement with UFI, the Global Association of the Exhibition Industry – a move... Read More
Pre-World Cup conference – back of the net!
SYDNEY scored another success as soccer fans around the world cheered on the FIFA Women’s World Cup with the hosting... Read More
Sponsors for better, not worse
GONE are the days of simple sponsorship when logos were traded for cash. With sponsors now acting more like event... Read More
Time for MICE trade shows to get wise
TRADE shows, exhibitions, pop-up expos or experiential marketing platforms – call them what you will. What makes or breaks them... Read More
Deals over coffee and Champagne
FROM humble coffee to high-end Champagne, Gene Cap-uano (left), vice president of convention and exhibition operations for Sands China, has... Read More
Value, timing and CSR
LOOK at these three areas carefully before approaching any potential sponsor, says Roy Ying (left), an event and association management... Read More
What works, what won’t
THERE are sponsorship deals that will work and others that won’t, and it is vital “to do your homework” to... Read More
When sponsors appear too good to be true
Have you ever received a phone call from a company with deep pockets asking for sponsorship packages, yet you know... Read More
CEO’s story: From Branded to Great European Carnival
The process In 2001 I worked on was a carnival in Beijing, selling sponsorship for McDonald’s and Coca-Cola with my company... Read More