Time for MICE trade shows to get wise
TRADE shows, exhibitions, pop-up expos or experiential marketing platforms – call them what you will. What makes or breaks them... Read More
Browsing Opinion
Events and brands need to earn trust
TO every challenge there is an opportunity, and Europe’s new GDPR (General Data Protection Regulation) is no exception This stressful... Read More
Bringing the circus to business
He first came across computers in Canada’s far north before he grew increasingly fascinated by live events and entrepreneurialism. Now... Read More
Techies risk losing China audience
EVENT registration can be a pain – a labour intensive and time-consuming one. It’s an obvious event-management function that most... Read More
Certified in Macau, dose of biomed in Adelaide
THAT mightiest of the mighty meetings and incentive trade shows gets underway in Germany next week when IMEX Frankfurt flings... Read More
Accreditation is worth the outlay
Some small-to medium-sized enterprises in the events industry regard accreditation as a form of unwarranted interference in their businesses, but... Read More
Meet Yusno Yunos, the CEO of Malaysia’s Evenesis
How did you become involved in this crossover between technology and events? I studied in the States back in ’98,... Read More
New Year battle plan
1. If there are more than two agencies pitching on work, be selective and responsible and just pass on it.... Read More
‘Initially I thought it was a prank call’
Chloe Lai Hsu Huei faces more chilling challenges than most conference organisers with events that involve the digital transmission of... Read More
Networking is more than just sales leads
While investing in new facilities and technology will undoubtedly improve your venue, there are other ways to invest, and that’s... Read More