ibtm China: Q&A with Kerry Prince
Can you give an overview of the China MICE market from your point of view? “Western organisers are looking for... Read More
Browsing Expertise
6 ways to engage younger audiences with digital
Most marketers know that digital and event technology is essential for events and brand experiences. But did you know that... Read More
Teambuilding: what you need to know
You might be a project manager who’s been placed in charge of planning a major event for your company. Perhaps... Read More
How to create truly rewarding exec retreats
All too often, planners and participants of offsite company retreats see these activities as just another team meeting, but with... Read More
Why virtual reality for events – and why now?
Although it’s not necessarily a new innovation, recent advancements have made virtual reality (VR) more immersive and affordable than ever... Read More
5 ways to get the most from event hashtags
Any conference that wants to truly distinguish itself should learn how to leverage the power of an event hashtag. Especially... Read More
Brand loyalty and B2B events from Starwood to Marriott
How did you enter the world of event-planner loyalty? I was doing account servicing for a local agency in Singapore... Read More
The No.1 thing to make your next event successful
I had an a-ha moment recently about the importance of remembering to smile. I have been writing a book the last year... Read More
Mass evacuation, calculating risk and other event security matters
Mass evacuation: complex and risk-based The aim of mitigating risk is to try to make sure the worst doesn’t happen,... Read More
Why ROI for meetings and incentives is a waste of time
A colleague and I recently spoke with two corporate meeting and event planners about return on investment, aka ROI. It was... Read More