Why virtual reality for events – and why now?
Although it’s not necessarily a new innovation, recent advancements have made virtual reality (VR) more immersive and affordable than ever... Read More
Browsing Expertise
5 ways to get the most from event hashtags
Any conference that wants to truly distinguish itself should learn how to leverage the power of an event hashtag. Especially... Read More
Brand loyalty and B2B events from Starwood to Marriott
How did you enter the world of event-planner loyalty? I was doing account servicing for a local agency in Singapore... Read More
The No.1 thing to make your next event successful
I had an a-ha moment recently about the importance of remembering to smile. I have been writing a book the last year... Read More
Mass evacuation, calculating risk and other event security matters
Mass evacuation: complex and risk-based The aim of mitigating risk is to try to make sure the worst doesn’t happen,... Read More
Why ROI for meetings and incentives is a waste of time
A colleague and I recently spoke with two corporate meeting and event planners about return on investment, aka ROI. It was... Read More
6 tips for avoiding that Oscar-style mix-up at events
In what was perhaps the biggest mishap in the Oscars’ history, on February 26, “La La Land” was wrongly announced... Read More
5 ways to up your game and attract buyers
With more pressure to ensure return on investment and with resources and time being increasingly limited, exhibitors at trade shows... Read More
CEO’s story: From Branded to Great European Carnival
The process In 2001 I worked on was a carnival in Beijing, selling sponsorship for McDonald’s and Coca-Cola with my company... Read More
How to make meetings and events ‘introvert friendly’
If you're an extrovert, the idea of a large gathering of people is an exciting one. Whether the group is... Read More