How to stand out in a crowded marketplace
As Teddy Roosevelt once famously said, “If you build it, they will come”. Wouldn’t it be wonderful if business was... Read More
Browsing Expertise
What we can learn from our cousins in TV
Event and broadcast production are closely related – like siblings, but without the constant fighting. The principles applied in the... Read More
Optimising meetings and events spend
The corporate meetings and events industry is conservatively valued at USD123 billion in Asia Pacific, and is expected to grow between... Read More
4 ways to make your corporate event go viral
Most meeting planners don’t design and host events with the aim of keeping them confined in the walls of the... Read More
How to survive and flourish using the internet in China
It is no secret: search engines are the most important online marketing channel for B2B in China. This is important... Read More
Long live mobile phones at meetings and events!
The war on keeping smartphones out of events has been well and truly lost. We’ve entered the age of the... Read More
Dealing with clients who crave last year’s thing
It doesn't take long working in the creative field before you start to notice that some people – even creative... Read More
Bonding delegates with each other and their hosts
Survey findings continue to indicate that one of the main reasons participants attend business events is to network. But how... Read More
Rites of passage
Passport: Check. Tickets: Check. Bags: Check. Laptop with the all-important PowerPoint presentation: Check. You’ve even brought along that novel you’ve... Read More
How to rock your next Presentation
Many presenters are experts in their field but fail to effectively communicate their message. They misuse PowerPoint (or Prezi), deliver... Read More