Social media debunked
An ad-hoc approach to using social media often results in infrequent activity and inconsistent messaging. Without a firm strategy in... Read More
Browsing Expertise
How associations plan ahead
An association’s annual meeting is usually no more than a three-day event, but its planning and organisation can take a... Read More
Menu Matters
When you plan meals for your attendees, taking cultural considerations into account as well as trends is key to creating... Read More
In Search of China’s Next Young Leaders
During a recent foray online, I attempted to find the definition of a “young leader”, a topical subject of discussion... Read More
Guidelines to Meeting Expectations
When meetings matter, how do you give the participants every chance for success? The better practices for meeting planners and... Read More
Crafting A Social Media Strategy
Social media has really made its mark in the last year. Twitter and Facebook seem to make headlines almost daily.... Read More
Need a Sponsor
Successful sponsorships are about understanding and delivering on your sponsors’ requirements. They are looking for commercial benefits from their spend... Read More
Lost in Translation
When choosing an interpreter, it’s always a good idea to go through a registered agency to source a recognised professional.... Read More
Theming for Success
My team and I had a realisation over the past 12 months. Prior to the global financial crisis, our job... Read More
Event Design – More than just Style
A good designer incorporates all aspects of the event into their design. All too often, venues are chosen on the... Read More