10 brand-event trends as 2026 revs up
EVENTS are increasingly being used as a strategic lever in brand communication; they generate attention, strengthen relationships, and support measurable... Read More
Browsing virtual
ChatGPT, TikTok under spotlight at ITB China
SESSIONS on making the most of artificial-intelligence tools such as ChatGPT and whether social-media video formats like Douyin (TikTok) are... Read More
Sands brings Macao to Singapore
SANDS CHINA brought Macao’s new approach to luxury business events to Singapore with a three-day promotional event and forum at... Read More
Let there be light on Southeast Asia’s AV growth!
A NEW tradeshow committed to shedding light and audiovisual technology on live-event production and other media communication across Asia opens... Read More
Watch out for these tech ideas at mega-events
GLOBAL mega-events are returning to the stage in a big way. A report from Research Dive predicts the global events... Read More
Beijing’s CNCC-II primes digital prowess
DETAILS of the cutting-edge technology being built into phase two of the China National Convention Centre to make it China’s... Read More
How festival creativity is inspiring post-Covid events
SAFETY concerns and the gloom of social isolation have created a powerful longing for human interaction and celebration. In Pico’s... Read More
Pico brings AI power to KPMG conference
HONG KONG’s aspirations to become a leading ‘smart ESG city’ will be the main theme of KPMG’s Connected Cities Conference.... Read More
Pico subsidiary jointly launches metaverse platform
A METAVERSE platform has been introduced to the brand activation market following a deal between three companies that sees a... Read More
IT&CMA-CTW to debut hybrid show in Bangkok
THE FIRST hybrid event for Asia’s only double-billed corporate travel, incentive and meetings show takes place in Bangkok in September... Read More