Lights, camera, action for Singapore

STB launches second season of SG Stories Content Fund with pool of S$2.5 million available to creative content providers

SINGAPORE Tourism Board is calling on content creators to help showcase the city state’s unique character as a S$2.5 million SG Stories Content Fund is made available locally and internationally.

Season 2 of the SG Stories Content Fund follows the success of the inaugural scheme in 2020.

Under the theme “Singapore: The Unique and The Unknown”, the new season encourages local and overseas-based individuals and registered businesses involved in media production, tourism, digital and influencer marketing to apply.

Applications for the second season of SG Stories Content Fund open from May 10-24. Entries may take the form of a single video or a series of videos.

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Entrants are asked to create compelling stories about interesting and lesser known facets of Singapore, while building on STB’s SingapoReimagine initiative.

STB said projects should highlight extraordinary and authentic “Singapore-only” experiences by “going beneath the surface to uncover the spirit of what makes Singapore truly special”.

The first season of the fund was launched in April 2020 as the Covid pandemic gripped Asia. With an initial funding pool of S$2 million, its aim was to spur tourism enterprises, content creators and individuals to craft authentic stories around the themes of “Strength, Resilience, Solidarity and Unity”. The winning videos can be viewed here.

A total of 559 proposals came in, which spanned formats such as mini-documentaries, narratives, profile features and animation.

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Due to the “overwhelming response”, the funding pool was raised to S$2.5 million (about US$1.8m) and 20 applicants were awarded.

“During the first season, we were humbled by the wealth of passionate content creators within and outside of Singapore, and their unique perspectives of what our city has to offer,” said Georgina Koh, director, digital and content, STB.

“With the second season, we hope to uncover more stories and fresh perspectives, that will encourage travellers and locals alike to experience Singapore in new ways,” Koh said.

One of the awardees, freelance documentary filmmaker Yeo Kai Wen who made From Singapore, For Singapore, said:  “It was one of the best things that happened to us in 2020. The fund breathed life into our ideas and gave us the opportunity to venture into uncharted waters, especially during the pandemic.”

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Robin Loh, founder of Let’s Go Tour Singapore, which made The Mysterious & Magical Tan Ah Huat, said the fund allowed content creators to produce “meaningful stories dear to Singapore and, more importantly, resonate with the global and local communities”.

“These stories showcase different sides of Singapore that we can explore and rediscover,” Loh said.

STB said the fund would support 90 per cent of qualifying costs in categories such as creative development and conceptualisation, production and execution, and marketing and distribution, capped at S$150,000 per project, or whichever is lower.

For details on applying, go here…

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