SINGAPORE is taking another step towards the recovery of its business events industry by preparing for the city state’s first large-scale hybrid conference of the year with Geo Connect Asia.
GCA 2021, which will be held at Marina Bay Sands Expo and Convention Centre, March 24-25, will be piloting a hybrid-event prototype developed by the Singapore Alliance for Action (AfA) on Enabling Innovative Visitor Experiences. AfA is one of the post-Covid recovery initiatives under the government’s Emerging Stronger Taskforce.
Event organiser Montgomery Asia is working with Singapore Tourism Board to ensure the health and safety of GCA attendees by implementing measures such as safe distancing, crowd density control and the use of the TraceTogether app to facilitate contact tracing for international visitors.
The event is expected to welcome close to 1,000 business visitors, delegates and speakers onsite, and up to 1,200 additional virtual attendees.
“As Singapore’s first large-scale hybrid event of the year, Geo Connect Asia 2021 underlines our continued role as a key hub for international trade events,” said Andrew Phua, STB’s executive director for exhibitions and conferences.
“It also pushes new boundaries in innovation and safe events, marking an important next step for Singapore as we continue to test and scale such hybrid formats,” he said.
GCA will gather world-leading experts in the geospatial industry which covers location data gathered by satellite, vehicle automations and developing smart cities sign 5G technology.
The conference is themed as “Mapping the Data-driven Future Economy” and will examine how geospatial technology can build epidemic-resistant smart cities and improving infrastructure across different locations.
Geo Connect Asia 2021 will also be the first large-scale hybrid event of the year in Singapore, following the successful pilot of TravelRevive last November.