Adelaide showcase celebrates 20 years

DESTINATION SA, the annual business events showcase organised by Business Events Adelaide, opened this week with a 20th anniversary celebration.

Some 39 verified business event decision makers and industry media joined a fully hosted program on Monday demonstrating top-range South Australian hospitality and event services.

The itinerary included hotel site visits, tours of Adelaide’s innovation districts, a trade show – including scheduled one-on-one meetings with Business Event Adelaide member exhibitors – and networking events.

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Post-event tours included visits to McLaren Vale and Adelaide Hills – two regions famed for wineries and food. More than 50 Business Event Adelaide members were involved in the itineraries.

“DSA is the ideal opportunity for Business Events Adelaide members to educate event organisers on the best experiences, products, and services available in South Australia,” the Adelaide bureau’s CEO, Damien Kitto, said.

“It is a great time to demonstrate the ‘Team Adelaide’ approach that we are renowned for and helps ensure every touchpoint – from airport to airport – is exceptional.

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“Over the 20-year history of Destination SA, we have managed to blend education with a lot of fun. We will use DSA 2024 to highlight the evolution of the business events sector in our state, and demonstrate to these influencing buyers the environmental, cultural and economic advantages of choosing Adelaide for their future business events. 

“At the same time, the unique showcase dinner promises to bring the ‘wow’ factor and leave our guests in no doubt about our capability to delight and surprise,” Kitto added.

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