MCI assures Prudential engagement

Insurance giant engages with agents and customers with series of digital training and webinars produced by MCI Singapore

MCI Singapore launched a series of interactive digital training and seminar events with insurers Prudential Corporation Asia.

The series of interactive virtual events and seminars are designed to show Prudential’s commitment to continued care for customers and to keep customers and agents engaged through the Covid-19 pandemic.

Prudential wanted to enable their agents to continue to care for customers by acquiring new skills to operate in unique environments.

Digital training with MCI Singapore

Within three months of launching, Prudential and MCI succeeded in reaching 108,000 agents and customers through 30 sessions broadcast in 10 countries.

Prudential formulated an all-digital engagement strategy to enable their agents to continue to learn and connect with their customers through nationwide lockdowns and social distancing in the markets the company operates in.

MCI Singapore was selected as the partner for delivering a regional online community and worked with Prudentual to deliver the programme from design to concept, including content creation.

“Covid-19 presented unprecedented challenges to our customers and agents. We adapted quickly and made full use of the technology solutions available,” said Lilian Ng, chief executive of insurance with Prudential Corporation Asia.  

“By deploying future-ready solutions, we have revolutionised the way agents do business and engage with customers through these disruptive times,” Ng said.

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Prudential says it has taken the lead in digital engagement within the insurance sector with a focus on technologies to continue its customer-centric approach. This avoided postponing or cancelling events in the light of Covid-19 restrictions.

MCI and Prudential transformed what was primarily designed as a face-to-face experience into a virtual series of engaging events.

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As part of the preparations, MCI organised a broadcast centre, performed online speaker trainings and delivered easy-to-use broadcast kits to the speakers for use.

Each event session was supported by a dedicated team to support and help participants navigate their virtual experience. MCI worked closely with Prudential to make the content more interactive and engaging, overcoming the lower attention span in the virtual space.

Oscar Cerezales, MCI’s global executive vice president corporate division and COO Asia Pacific, said: “In the context of the rapid world digitisation, embracing change should be seen as an opportunity rather than a threat. At MCI, we grasp this moment by providing our clients with relevant solutions and processes to build audiences”.

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