Galaxy, Trip.com to woo sports and concert fans to Macau

GALAXY MACAU and Trip.com are embarking on a three-year strategic partnership to bring more of the best entertainment and sports events to the integrated resort.

The partnership comes as premium travel and business event organisers time their group itineraries around entertainment and sporting occasions.

Jeffrey Jiang, Executive Vice President of Entertainment Services of Galaxy Entertainment Group (left) with Echo He, VP of Trip.Com Group, at Galaxy Auditorium

Galaxy and Trip.com Group have agreed that the online platform’s expansive global membership system will be leveraged alongside the resort’s proven expertise in venue operations and large-scale event execution.

A spokesperson for Galaxy said the alliance signalled an ambitious push to reshape Asia’s high-value tourism and events landscape.

Venues at the integrated resort include the flagship Galaxy Arena, a premier destination for international concerts, sporting spectacles and marquee entertainment.

A pop music event at Galaxy Arena in Macau

Both parties have agreed to deepen integration across event curation, execution and distribution, while unlocking new layers of value through cross-platform membership privileges.

The result is designed to deliver a more seamless, diversified and elevated experience for audiences – from ticket access and travel planning to on-ground entertainment delivery.

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Galaxy said the agreement marked a pivotal step in advancing the integration of culture and tourism, which is seen a crucial next phase in shaping regional tourism development.

The Galaxy spokesperson added that by combining digital reach with physical destination excellence, Galaxy Macau and Trip.com Group were positioned to explore a broader spectrum of co-branded initiatives, immersive event formats and destination-led campaigns that extend beyond conventional travel offerings.

 




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