Singapore takes post-Covid travel to world stage

Tourism board kicks off online forums featuring events and travel industry leaders tackling the industry’s future

SINGAPORE Tourism Board has launched SingapoReimagine Global Conversations – a forum series aimed at putting industry game-changers on the global stage.

Featuring speakers across different sectors, disciplines and locations, the series outlines new travel experiences and business models that demonstrate how the travel industry is innovating and adapting for the future.

“The needs and expectations of travellers are changing significantly. As borders gradually reopen around the world, the tourism industry must work together to innovate, develop solutions and reimagine what the new travel experience can and should be,” STB chief executive Keith Tan.

“With SingapoReimagine Global Conversations, we hope to provide a platform for such innovation, and a voice for leaders in the tourism sector and beyond.”

The forums are part of STB’s SingapoReimagine initiative, which was launched in 2020 to affirm the destination’s commitment to shape a new standard for travel, through safety, technology, experiences and sustainability.

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The series comprises three key forums, with overseas adaptations. The first forum – titled “Reimagine Experiences” – is available on-demand in four video episodes released weekly on STB’s website and YouTube channel.

To other forums will focus on the themes of travel journeys, as well as sustainability and wellness, and will be introduced later this year and in the first half of 2022.

Mathias Kuepper, managing director of exhibitions organiser Koelnmesse, said: “The pandemic has spurred the events industry to embrace digital innovations at an accelerated rate, to remain relevant to our evolving target markets. Many organisers have married online and offline worlds to create a phy-gital experience, but as we move forward, we need to continuously transform our business models to adapt to new consumer needs.

Backgrounder… Singapore raises game for post-Covid events

“We look forward to discussing and discovering more about the upcoming tech trends and possibilities the industry has to offer at Global Conversations.”

Charu Kokate, principal and director of Safdie Architects, said: “As we emerge from the lockdown and isolation that have affected people in every part of the world, we are honoured to be part of Global Conversations discussing special projects like Jewel Changi Airport which are designed for tourists and the local residents.

“During Covid-19, it has become clear that people both need and desire to experience nature and immerse themselves in environments that help them rejuvenate. As we move forward into a post-pandemic world, it is the ideas we generate together that will help us to envision a stronger, safer and more connected world.”

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