Malaysia to host UFI Asia Pacific conference

MALAYSIA will host the UFI Asia Pacific Conference 2023 as the country seeks to compete for more international business events and a stronger regional presence.

The announcement came this week as Malaysia Convention and Exhibition Bureau hosted an expert panel led by UFI – The Global Association of the Exhibition Industry.

UFI managing director and CEO, Kai Hattendorf, was in Kuala Lumpur for UFI Expert Day 2022, organised by MyCEB. The UFI conference is scheduled for March 2-3 in Kuala Lumpur.

MyCEB chief executive, Abdul Khani, said the expert panel enabled Malaysia’s business events industry to obtain the latest updates on exhibition industry growth and trend while providing a knowledge-sharing platform for industry stakeholders to share ideas to raise the country’s exhibition profile across the region.

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“Malaysia is on course to highlight its immense potential as a growing exhibition destination in the region,” Khani said. “I believe that the hosting of UFI Expert Day is a great opportunity to highlight our cutting-edge facilities and demonstrates that Malaysia is more than ready to deliver significant contributions in the sector.”

In the wake of its business events industry’s recovery, Malaysia’s government, associations and industry players are teaming up to support the needs and long-term goals of international organisers and planners, a MyCEB spokesman said.

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Around 50 corporate and exhibition industry experts comprising exhibition organisers, venues, government agencies, associations and event service providers the day-long panel.

“Following our recent MoU with MyCEB to introduce the UCP qualification in Malaysia, it is amazing to see the dedication of both organisations to promote the growth of the exhibition industry,” Hattendorf said.

He said the UFI Expert Day showed a strong commitment between MyCEB and UFI in connecting more exhibitors, attendees, stakeholders, and policymakers especially in the Asean region.

“MyCEB is an ideal host for our first in-person conference in the region after the pandemic,” Hattendorf said.

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