UFI plans pan-Asia Pacific hometown gatherings

As travel restrictions linger, exhibition organisers’ association to hold regional gatherings under umbrella of UFI Asia-Pacific Week

EXHIBITION organisers in Asia Pacific will be holding a conference with a difference as travel restrictions continue to hamper business events.

Members of UFI, the Global Association of the Exhibition Industry, will be gathering at locations across the region for UFI’s Asia-Pacific Conference 2022.

UFI Asia-Pacific Week, from March to 28 to April 1, will be the association’s first using a new format that encourages members to gather locally and synchronise their events with those held by colleagues in different countries and regions.

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This week-long programme of activities will enable UFI members and the wider community in Asia to gather in person where they are based.

The UFI team in Hong Kong is working with UFI Ambassadors from mainland China, India, Thailand, the Philippines and Japan, among others, who will organise a variety of local gatherings – from charity runs and cocktails, to dinner and cultural events.

Led by Mark Cochrane, UFI’s regional director in Asia-Pacific, the event will offer industry professionals the opportunity to network and share ideas.

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“The aim is to bring our members and all industry professionals together for networking, content and some fun,” Cochrane said.

“The industry in the region has not had the chance to come together since 2019, at the UFI Asia-Pacific Conference in Tokyo and UFI Global Congress in Bangkok. The pandemic has encouraged us all to think more creatively, and the UFI Asia-Pacific Week will be a great way for our community to gather locally and look ahead to better days.”

Kai Hattendorf, UFI’s CEO and managing director, said: “Keeping communities engaged and connected is certainly a challenge, but we say: challenge accepted!

“That’s why UFI is working to provide our colleagues across Asia with opportunities to come together, in person, in their own countries. Through our group of UFI Ambassadors, participants can network and debate key issues facing our changing industry in Asia and the world.”

Main image: UFI CEO Kai Hattendorf and Asia Pacific regional director Mark Cochrane

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