HONG KONG’s first independently organised international business event kicking off the city’s March revival in live events gets off to a galloping start with an opening party at Happy Valley racecourse.
Live Matters Hong Kong, organised by Branded, holds a March 1 welcome event with a Women in Art theme in association with Hong Kong Jockey Club, followed the next day by an open-air conference at AIA Vitality Park on the city’s iconic waterfront.
Branded, the team behind the Matters conference portfolio, has also teamed up with Clockenflap, which opens its music-and-arts festival weekend on March 2, as the city’s live-events community celebrate Hong Kong reconnecting following easing of pandemic restrictions.
Live Matters and Clockenflap both mark the opening of a series of conferences and other events during March, culminating with the Hong Kong Rugby Sevens weekend.
Branded unveiled the conference agenda yesterday with speakers from major brands, city institutions and associations, including AIA Group, Bank of America, Hong Kong Jockey Club, Invest Hong Kong, along with marketeers and event industry leaders.
The main conference with opening keynotes will be held around The Grounds area of the harbourfront facility with breakout sessions convening in the cabins of the park’s Observation Wheel and networking extending to the fun-fair area.
Topics range from a Spotlight on China, sustainability in events, the metaverse to the way forward for associations in the MICE industry, event marketing, technology, event productions and more.
“Meetings on the Observation Wheel will take place at the end of the conference sessions, plus there will also be opportunities to ride the Dodgems and go on the Merry-Go-Round, and more surprises in store,” said Kasper Donat, Branded CEO.
The day closes with the Cathay Closing Cocktails featuring Hong Kong DJ Andrew Bull.