HK’s big wheel ready to lift conference

Hong Kong’s much anticipated March revival in events to see sessions at Live Matters held in Observation Wheel gondoliers with delegates rising over iconic harbourfront

MEETINGS in Ferris-wheel cabins are among the creative initiatives planned for a day-long outdoor conference celebrating Hong Kong’s live-events revival.

The city’s events community is being invited to “reconnect” when Live Matters, in partnership with music festival organisers Clockenflap, holds its first in-person event in Hong Kong since 2019.

Live Matters takes place at AIA Vitality Park on March 2, a day before the three-day Clockenflap festival gets underway, and will see delegates practically lifted off the ground with breakout meetings held in the Hong Kong Observation Wheel’s gondoliers.

More… It all begins in March! HK events get busy at last

The event is the brainchild of Branded, the team behind the Matters conference portfolio, and will also mark the return of Live Matters to Hong Kong following virtual editions in 2020 and 2021.

Branded CEO Jasper Donat said he wanted to support a fresh start to live events in March as travel with mainland China reopened and other Covid restrictions eased, much to the relief of the local events industry.

“The events business was one of the first in and last out of the pandemic and nowhere more so than Hong Kong and China,” Donat told MIX. “So we’re thrilled to bring Live Matters back to celebrate the reopening of one of the most exciting markets by reconnecting the industry locally and internationally and sharing positive forward-looking insights whilst having a lot of fun in a most unique venue on HK’s harbourfront.

“All this on the eve of one of the finest music festivals on the planet,” Donat said of Clockenflap, which has partnered with Live Matters.

“Live really does matter to a lot of people and we look forward to seeing them on March 2.”

Speakers are being lined up for the event with six main “pillars” forming the agenda:
– Venues
– Production
– Web3
– Brands
– Tech
– Safety and Security

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