Lions pride returning to Singapore

Lions Clubs International Convention in 2028 expected to bring 20,000 foreign delegates and generate over S$58 million in tourism revenue; Marina Bay Sands to be HQ for the event

SINGAPORE  has won the rights to host the 110th Lions Clubs International Convention in 2028 after this year’s event was cancelled due to Covid-19.

The Lions Clubs of Singapore will partner with the Singapore Exhibition & Convention Bureau and Marina Bay Sands to host the Lions International Convention – one of the most coveted events on the congress circuit.

The Singapore edition in 2028 will be the first time that the Lions International Convention is held in the city state and the event is expected to attract around 20,000 foreign delegates and generate over S$58 million in tourism receipts.

Following the cancellation of the Lions International Convention in 2020 due to Covid-19, the re-selection of Singapore as a host destination by members of Lions International is seen as a testament to the city’s strong fundamentals such as a vibrant business culture, excellent infrastructure, stable government and a stellar track record in delivering high-quality events.

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Tourism chiefs say these fundamentals have made the city a trusted destination for business events and put Singapore in good stead for recovery.

“We’re excited for our Lions from around the world to experience the Lions Clubs International Convention in beautiful Singapore,” said Jung-Yul Choi, Lions Clubs International president.

“We look forward to showing the world how we are united through kindness and diversity, and celebrating our commitment to service and our global communities.”

Keith Tan, chief executive of Singapore Tourism Board, said: “We are honoured that Singapore has been chosen once more to host the Lions International Convention. This affirms our position as a trusted global Asia hub despite Covid-19.

“We want Singapore to be the world’s leading destination for safe, trusted and innovative business events and meetings, and we look forward to welcoming Lions and Leos from all over the world to experience this first-hand in 2028,” Tan said.

Lions International has a global membership of more than 1.4 million in over 200 countries and regions, including Lions Clubs of Singapore, which has 94 Clubs and more than 2,300 members.

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Held each year in June or July since 1917, the Lions’ convention brings significant tourism and economic impact to host cities.

Members will participate in the International Parade of Nations, a half-day walk around the city, typically with a cultural theme unique to the host city. The parade will be an opportunity for Singapore to showcase its diversity of cultures, attractions, sights and precincts, with participants dressed in their national costumes accompanied by marching bands from local schools, and parade floats.

Other sights expected to be on the convention itinerary include wildlife-themed attractions at Mandai precinct, the tourism development at Jurong Lake District, and the range of offerings within Sentosa island.

Marina Bay Sands, the partner hotel for the Lions International Convention 2028, announced a S$4.5 billion investment last year, comprising new developments such as a 15,000-seat entertainment arena, a fourth hotel tower and additional spaces for MICE events.

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