ROI: Measure for Measure
Logistics firm BDP Global Network Services (GNS), headquartered in Singapore, has a bi-annual event that brings together the company’s leaders... Read More
Browsing Voice
Know Your True Added Value
Fresh challenges are being thrown to the business events industry daily, providing genuine opportunities for suppliers to demonstrate the true... Read More
Planning – Checking It Twice
Taking on an event of any scale is a major undertaking. From flights to food and accommodation to activities, every... Read More
Power Building
In Chinese philosophy, wood nurtures the flow of the life cycle, and the process of renewal. Wood nourishes and gives... Read More
New Uses for Digital Media
In creating meaningful event experiences that deliver imperative business messages, there are various challenges we face. As event marketers, we... Read More
Crafting A Social Media Strategy
Social media has really made its mark in the last year. Twitter and Facebook seem to make headlines almost daily.... Read More
Catching Up with Social Media
MOBILE TECHNOLOGY IS moving from the early adopters to the early majority. We will soon see very rapid adoption rates... Read More
Meeting Of The Ages
It’s an age-old insight that every generation looks at the world in a different way from its predecessors. It’s also... Read More
Need a Sponsor
Successful sponsorships are about understanding and delivering on your sponsors’ requirements. They are looking for commercial benefits from their spend... Read More