How to survive and flourish using the internet in China
It is no secret: search engines are the most important online marketing channel for B2B in China. This is important... Read More
Browsing Voice
Security occupying the concerns of delegates
Event planners have been telling MIX about prospects and concerns for 2015, which we’ll be highlighting in our forthcoming December-January... Read More
Why we fail to win global events
The Mega Event Fund is a great idea. Sadly, the committee overseeing the fund is stuck between a rock and... Read More
Long live mobile phones at meetings and events!
The war on keeping smartphones out of events has been well and truly lost. We’ve entered the age of the... Read More
Catch Singapore, and Shanghai, if you can
If anyone believes this week will see Singapore bathe in yet more of the limelight when it comes to hosting... Read More
Dealing with clients who crave last year’s thing
It doesn't take long working in the creative field before you start to notice that some people – even creative... Read More
Experiential marketing and brands: The Art of Storytelling
Experiential marketing continues to be one of the most important marketing mediums, accounting for approximately 20 per cent of today's... Read More
New forum for Asia’s meeting, event and incentive planners
Editors are used to having their comments aired, but there is a reason why we at MIX feel others should... Read More
Bonding delegates with each other and their hosts
Survey findings continue to indicate that one of the main reasons participants attend business events is to network. But how... Read More
Don’t dim diamonds to save a few cents
Planning a successful meeting is like polishing a diamond: when all of the facets are ideal and fit together harmoniously,... Read More