Value, timing and CSR
LOOK at these three areas carefully before approaching any potential sponsor, says Roy Ying (left), an event and association management... Read More
Browsing Voice
What works, what won’t
THERE are sponsorship deals that will work and others that won’t, and it is vital “to do your homework” to... Read More
Get to know your client journey
CENTRES need to put a major effort into staying ahead of the competition by understanding who their customers are and... Read More
Love data, but know the limits
THERE is nothing wrong with companies collecting data and it is often in people’s own interest that it is collected,... Read More
Events and brands need to earn trust
TO every challenge there is an opportunity, and Europe’s new GDPR (General Data Protection Regulation) is no exception This stressful... Read More
Bringing the circus to business
He first came across computers in Canada’s far north before he grew increasingly fascinated by live events and entrepreneurialism. Now... Read More
Why event planners need big data
Big data means a large, unstructured amount of data that can be analysed to reveal patterns and trends, especially relating... Read More
Techies risk losing China audience
EVENT registration can be a pain – a labour intensive and time-consuming one. It’s an obvious event-management function that most... Read More
Certified in Macau, dose of biomed in Adelaide
THAT mightiest of the mighty meetings and incentive trade shows gets underway in Germany next week when IMEX Frankfurt flings... Read More
Success drives demand for training
The need for training in the events industry is the result of its rapid success, according to an industry specialist.... Read More