Light of Experience
Events are about details. Themes, colours, food, entertainment – these are the big things. But what about intelligent branding? Making... Read More
Browsing Opinion
Get me there in Style
Alfred Doolittle sang it in My Fair Lady – “Get me to the church on time” … For penny-pinching Alfred,... Read More
Coping with Change
Many of my colleagues, clients and associates have noted that their clients’ buying habits have completely changed. Business events groups... Read More
Win-Win Situation
The issues of global aircraft maintenance and repair services were discussed in early November in Singapore at a prestigious conference.... Read More
Corporate social what?
Never mind quantifying return on investment, it’s corporate social responsibility (CSR) that’s the hottest, yet most unquantifiable, topic in the... Read More
Steps to finding the right venue
The choice of venue always depends on the objectives and requirements of the client. So, as a professional DMC, the... Read More
Community – Key Synergy
It seems a funny idea to build a Christmas tree out of a heap of old newspapers. A school might... Read More
The Name Game
With its name splashed all over the stage behind movie star Joan Chen and celebrity chef Art Smith at the... Read More
Maximising Attendance
There are 30 chambers of commerce in Hong Kong. In organising events, sometimes the different chambers band together to fill... Read More
Artistic License
It’s an unlikely location, but perched on a forested Bandung hillside is Nu Art Sculpture Park, the rambling tropical homestead... Read More