MIX: Are there any plans for ATPI’s latest events platform in Asia Pacific?
Kelly Jones: Following its successful debut in Europe – including its use by a UEFA partner at the Champions League Final in Munich – ATPI EventsHub is set to launch in Asia Pacific by the end of the year. This rollout supports ATPI’s growing presence in MICE and events across the region and reflects strong demand for integrated guest and travel management solutions.
The platform will offer event organisers in Asia a more seamless, efficient way to manage both logistics and attendee experience in one system.
ATPI EventsHub was launched globally in April 2025 as a comprehensive, end-to-end guest management system that integrates travel booking capabilities.
The platform is built to streamline the entire event lifecycle, from initial invitations and registrations to post-event engagement. A key feature of the platform is its ability to combine guest management with travel logistics, allowing organisers to book and manage flights, hotels, and transfers within a single interface. This integration is designed to eliminate the need for multiple tools and suppliers, thereby increasing efficiency.
MIX: Given the current tariff tensions and uncertain geopolitical climate, how confident is ATPI of growth from China – particularly regards a toughening stance on visa issuance by the US administration?
KJ: ATPI’s APAC results were strong pre‑2024, driven by corporate travel and events. China’s internal policy buffers of fiscal and monetary easing are expected to soften global headwinds, thereby helping travel and corporate event volumes.
While the recent tightening of the visa policy in the US adds uncertainty, especially for China-based corporate travellers or delegates who need US visas, clients may proactively choose alternative, more accessible destinations for international meetings.
ATPI is well-positioned to facilitate travel to other key regions such as Europe, Southeast Asia and Asia Pacific and the Middle East and Africa.
ATPI’s global network allows them to pivot and support clients as they shift their focus to these more accessible and strategic destinations.
China remains a critical global inbound hub for manufacturing, sourcing, and technology. ATPI’s global clients across Europe, the Americas, and Asia still require travel into China to manage their operations. While this is also subject to China’s own visa policies, the essential nature of this travel provides a steady business stream.
The company’s insights in tech-driven industries in mainland China, for example, will help boost travel demand in its AI, electric vehicle and renewable energy sectors.
Overall, we remain cautiously optimistic about our growth prospects in China. While tightened US visa policies may restrict certain cross-border activities, China’s domestic economic strategies—combined with ATPI’s broad-based APAC presence—offer a strong foundation for resilience.
MIX: There are other event-travel providers operating globally with an established presence in Asia. What makes ATPI’s offering different?
KJ: While several global players operate in Asia, ATPI delivers a uniquely adaptive solution built for today’s complex corporate travel landscape. Since entering the region in 2020, we’ve responded to rising costs, sustainability imperatives, and the demand for seamless digital tools –while maintaining the human support and duty of care that travellers and organisations now expect.
In 2025, managing travel has become more demanding:
- Airfares have increased by 4.5%.
- Hotel prices are up by 5% across Asia-Pacific.
- 75% of companies now track carbon emissions when choosing travel options.
ATPI tackles this with regionally tailored, data-driven strategies. Rather than relying on static booking policies, we deploy dynamic pricing powered by proprietary algorithms that identify hidden savings and booking patterns.
For one multinational tech client, shifting the Shanghai–Singapore booking window from 14 to 23 days generated US$64,000 in annual savings – a level of insight conventional tools often miss.
Our global supplier network delivers additional savings through negotiated rates and preferred partnerships, while supporting integration of clients’ own hotel, air, and car contracts for compliance.
What truly differentiates ATPI is our ability to combine:
- Intelligent pricing and market insights
- Strategic supplier relationships
- Robust duty of care protocols that prioritise traveller safety, visibility, and responsiveness, and…
- The ‘high-touch service’ expected in Asian markets
The result is 10-15 per cent sustainable savings, stronger policy compliance, and peace of mind – ensuring companies stay cost-effective, traveller-centric, and resilient in today’s fast-changing travel environment.
MIX: How is the emergence of AIand its rapid adoption among businesses changing the way ATPI operates?
KJ: While the adoption of technology in corporate travel is on the rise, its implementation remains uneven across Asia. Many travellers in the region rely heavily on smartphones for leisure bookings but continue to favour traditional channels like phone or email for business travel. Mobile apps are generally used to access information such as itineraries and flight schedules rather than for booking purposes.
This preference for human interaction is often driven by practical factors. For instance, complex visa requirements can make international travel more challenging, increasing the value of personal assistance.
Nonetheless, the shift towards self-service and AI-driven solutions is gaining momentum, with the Asia-Pacific region at the forefront. Industry reports suggest that Asia is operating three to five years ahead of other regions in adopting corporate travel technologies. Projections indicate that more than half of businesses in the region are expected to embrace AI solutions within the next two years, signalling a major transformation in how corporate travel is managed.
More… Millennials, GenZ raise biz travel hopes
MIX: Are there any more unique markets ATPI has been exploring, whether destinations, types of client?
KJ: With Asia’s corporate travel market projected to grow from US$737.1 billion in 2024 to US$848.16 billion by 2025 (Source: GBTA), ATPI is expanding its footprint across mainland China, Taiwan, South Korea, India, and Indonesia. This strategic growth positions the company to lead in Asia’s rapidly evolving business travel sector.
Driven by economic growth and rising corporate travel demand, Asia is a key strategic focus. ATPI’s expansion includes four new offices in India and one in Balikpapan, Indonesia – strengthening its regional presence to better support both local businesses and multinational clients.
Operating across sectors such as corporate travel, marine and energy, and events, ATPI brings deep expertise in industries like shipping, technology, power, and construction.
This sector-specific focus will enhance value in new markets – supporting high-growth areas like AI, EVs, and renewable energy in China, and tapping into Taiwan’s export economy, South Korea’s innovation leadership, and Indonesia’s resource-rich industries.
The expansion reflects ATPI’s long-term vision to deliver seamless, client-focused travel and event management solutions through high-touch service, robust risk management, and sustainable practices.
We continue to expand our support into critical sectors such as education and green energy solutions, electric vehicles and more.
Kelly Jones is the Managing Director for Southeast Asia and China at ATPI
