ROYAL Cliff Hotels Group in Thailand has set another benchmark for social responsibility excellence by adding the Asia Responsible Enterprise Award (AREA) to its credentials.
The Pattaya resort and conference centre’s Green Multiples project was recognised for its creativity, sustainability and effectiveness in lessening environmental pollution.
AREA is organised by Enterprise Asia, an NGO advocating responsible entrepreneurship in Asia, and is regarded as a coveted CSR award and the gold standard for sustainability practice in Asia.
A Royal Cliff spokesman said the achievement demonstrated continued dedication to responsible business practices despite the Covid pandemic.
More than 200 leading organisations across 19 countries submitted entries underwent a three-month judging period.
Criteria such as a connection to the community, identification of needs, the effectiveness of implementation, ability to reach the target audience, impact, leadership involvement, and continuity had to be shown.
Using five initiatives in its Green Multiples, the Royal Cliff team came up with creative ways to reuse the same product. With CSR remaining an essential part of the company’s culture, the project underlines its drive to take socially responsible actions through creating public awareness to conserve resources, using organic wastes to produce biogas, making organic fertilisers and operating a large-scale wastewater treatment plant which has presented a sustainable long-term solution to water scarcity in the area.
Royal Cliff’s management, which also runs the PEACH conference centre, says the award has enhanced the resort’s corporate social investment and its commitment to help address sustainability challenges confronting the hospitality industry.