How China biz events can weather the trade storm
THE EXHIBITIONS industry is in an enviable position with its ability to survive international trade tensions and sector downturns if... Read More
Browsing China auto
Vok Dams electrifies China auto launch
GERMANY’S Vok Dams has been at the centre of another car industry event in China. The events and live marketing... Read More
Vok Dams gives Polestar2 ‘anamorphic’ launch in China
ANAMORPHIC-3D projections have been used to heighten engagement with the latest electric car during a product roadshow in China organised... Read More
Volvo XC60 scores in Pico’s Shanghai launch
EXCITEMENT among soccer fans as the European Championships kicked off was harnessed by Pico as the brand activation agency blended... Read More
Auto show protestor gives Tesla Shanghai surprise
CHINA’S auto shows and other business events may be back in full swing, but organisers and venues now have other... Read More
Pico pops up in China with Infiniti QX50
With its unique combination of spirited performance and distinctive style, the new QX50 is an experience that is not easily... Read More