TEAM BUILDING ASIA is gearing up for the next wave of digital engagement with fresh initiatives including “high impact” immersive learning and virtual reality.
The events and staff-engagement company, which operates across Hong Kong, mainland China and Singapore, has also revealed new branding as it changes into an online-driven business.
Stuart Harris, co-founder and managing director at Team Building Asia, said the move would establish an added competitive edge for TBA, which has been in business since 2002.
The rebranding and change in strategy follow months of digital events organised by TBA on behalf of clients and to reach out to the events community as Covid brought a global slump in business.
“This year has given us time to reflect on the past 18 years of business and look at what is core to us,” said Harris.
“The teambuilding is core for Team Building Asia, and the new branding represents a modern view of the company.”
Harris said TBA would be offering 30 unique virtual solutions for clients looking to solve “team cohesion and workplace problems”.
He said the rebranding was also “right on time” for Christmas teambuilding events.
In 2019, the company worked with 228 clients in 18 cities across Asia, “leaving 14,307 participants with a smile on their face and new skills in their pocket”.
David Simpson, TBA co-founder and director of learning and development, said: “The old logos and colours served us well, and when we dived deep into what the brand now represents, we were inspired to discover that what we do is a little bit of magic mixed with a lot of knowledge and wisdom.
“Once more, Team Building Asia is leading innovation and agility in the entire events industry around Asia Pacific.”
Main picture: Team Building Asia management ‘gathers’ for a virtual group photo