BRAND experience and live-event company Freeman has made Eugene Ng head of creative services Singapore to strengthen integrated services it offers across Asia Pacific.
Ng was previously head of creative services, design at Freeman’s Beijing office and will report to Ian Terry, managing director Singapore, in his new role.
Singapore-born Ng started his career in the city 12 years ago and moved to Beijing in 2012, and has worked with national, regional and global clients across a variety of industries.
“Design creates powerful experiences. I am a strong believer that design thinking is applicable to every aspect of our lives and that designing experiences that are personal while telling a compelling story can go a long way in driving demand for a brand,” said Ng.
Brands Ng has worked with include Audi, Rolls-Royce Motor Cars, Porsche, Mercedes-Benz, Aston Martin, Google, Microsoft, TCL, LEGO, SABIC, Procter & Gamble and SK-II.
He also led events such as Google Developer Days China 2019 and Audi AI:ME Concept Car World Premiere.
“The creativity, passion and persistence he has shown in his work and his deep understanding of the Chinese market and consumer behaviour trends allow him to provide strategic insights for our clients,” said Ian Terry.
Debbie Evans, Freeman’s Asia Pacific managing director, said: “In these challenging times, Freeman continues to forage strongly into the future, and we are always looking for new talents at the top of their game like Eugene to join us in our Singapore office.
“Freeman has been around for over 90 years, and we have always managed to overcome any challenge either regional or global to come out stronger and thrive in our growth journey,” Evans said.