Grazeland to host AIME Welcome Event

AN ILLUMINATING carnival celebrating dining and its power to bring people together will be the theme of the Asia Pacific Incentives and Meetings Event (AIME)’s opening party.

Organisers have selected Grazeland, an outdoor F&B venue that showcases host city Melbourne’s diverse food and drink scene, with the backdrop of a neon carnival and an extensive range of bars and food stalls.

For one night only the dining destination will be transformed into a neon playground exclusively for AIME Welcome Event attendees.

The event will mark the opening of the business events tradeshow and more than 1,600 guests including hosted buyers, exhibitors, media partners among others are expected.

AIME event director Silke Calder said she was thrilled to reveal the event location and theme ahead of the tradeshow’s 31st year.

“Let us inspire you! We are so excited to offer this colourful foodie haven for the business events industry to network, dance and have fun,” Calder said. “Embrace the different, feel uplifted and find your event inspiration at AIME’s Neon Carnival.

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“While we are keeping some details under wraps, I can guarantee there will be food, drinks, dancing and a few surprises for those who stay till the end.”

Grazeland director John Forman said the way food brought people together can be a powerful networking or team-building tool.

“Food is at the heart of so many cultures, which is why food-driven events are the perfect setting for building connections while having fun. Grazeland’s multitude of stalls means we can customise menus for all needs, so every function can be as unique as this one. I cannot wait for AIME delegates to sink their teeth into the Grazeland experience this February.”

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The theme AIME Neon Carnival was inspired by event producers Cirkus Bizurkus and its creative director Fernando Barraza and marked the entertainment agency’s Melbourne event debut.

“With a focus on interactive live entertainment, clever cool food and out-of-the box drinks, I am sure attendees will be inspired and uplifted at AIME’s very own Neon Carnival Extravaganza,” Barraza said.

AIME 2024 will run February 19-21 at Melbourne Convention and Exhibition Centre, with the Welcome Event at Grazeland taking place on Monday, February 19, 7pm to 10pm.

For more information, or to register to attend AIME and the Welcome Event visit

Picture credits: In the Sky Productions

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