VISITORS to an F&B trade show in Singapore will certainly gain a grounding in coffee and take away an uplifting scent of Asia’s increasingly competitive barista scene.
The Singapore National Coffee Championship takes place during the Speciality Coffee & Tea Asia (SCTA), which is now part of the inaugural SIGEP Asia – the region’s first edition of the Italian bakery, pastry and artisan gelato show. Winners will have a chance to represent Singapore at the World Coffee Championships.
Up to 10,000 trade visitors and buyers, along with more than 250 exhibitors from 20 countries and regions are expected to attend the event at Sands Expo and Convention Centre, June 26-28.
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Organised by IEG Asia, SIGEP Asia will be held alongside the fifth edition of Restaurant Asia – co-organised with the Restaurant Association of Singapore, and co-located with IEG Asia’s recently acquired series of F&B trade shows Speciality Food & Drinks Asia, SCTA and Food2Go.
The coffee championship is the flagship competitive event staged by the Singapore Coffee Association to raise the profile of professional baristas, promote best practice in coffee preparation and encourage local baristas to continually improve their craft.
“Coffee competitions like the Singapore National Coffee Championship are incredibly important as they push the boundaries of coffee excellence and inspire a new generation of passionate baristas,” said Ilaria Cicero, chief executive of IEG Asia.
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“This aligns perfectly with SIGEP’s mission of creating the ‘dolce experience’ and celebrating the artistry behind the beverages we love. We’re thrilled to partner with the Singapore Coffee Association, a stalwart of Singapore’s coffee industry since the 1950s, at the inaugural edition of SIGEP Asia and showcase Singapore’s vibrant coffee scene to the world.”
Victor Mah, president of the Singapore Coffee Association, said of SIGEP Asia’s takeover of the SCTA show series: “This move to a much larger platform reflects the growing importance and vibrancy of Singapore’s coffee scene. SIGEP Asia offers the perfect stage for talented baristas to showcase their skills, and we welcome enthusiasts and industry leaders alike to join us on this journey to witness the incredible talent and creativity within the coffee industry.”
