THAILAND Convention and Exhibition Bureau is wooing Singapore’s outbound meetings and incentives market with a campaign called Ease Up as part of the kingdom’s strategy to rebuild business in the wake of the pandemic.
The package offers extra hotel nights, airport transfers, and teambuilding among other perks to attract Singapore groups.
Also included in the Ease Up initiative is a “collaborative financial grant” of up to 1,500 baht (about US$50) per person or a dining experience valued up to 300,000 baht per event.
TCEB’s participating DMC partners provide support with complimentary airport transfers and local experience, sightseeing, CSR-linked teambuilding activities for up to 20 delegates.
For up to 20 paying guest rooms booked, participating hotels will match the same number with complimentary guestrooms.
Organisers can apply for the grant until August 30, 2021, for events taking place no later than the following September 30. Applications for support must be submitted to TCEB a month prior to the event.
Ease Up follows TCEB’s push for the domestic MICE market in September and the I M People Focused (Incentives Meetings People Focused) campaign, launched in June.
“Thailand has consistently been globally recognised as one of the top 10 MICE and leisure destinations in the world,} said a spokesman for TCEB.
“The economic impact of [meetings, incentives, conventions and exhibitions] for economic recovery and income generation, cannot be underestimated. MICE activities account for 3.27 per cent of our GDP.”
In 2019, TCEB recorded a total of 1,273,981 business event visitors to Thailand with Singapore ranking in the top five sources of Asian MICE visitors to Thailand.
Melvyn Yap, director of Thread Asia, which represents TCEB in Singapore, said: “Thailand has long been a very popular destination for the Singapore market whether it’s for business or for pleasure. With the gradual opening of borders and year-round convenient air access, we are confident that the Singapore MICE visitors will be back to Thailand in no time.
“The Ease Up grant is a strong signal to get the market moving again.”