MEET TAIWAN is redefining Taiwan’s MICE industry image, reinvigorating it with a “Re-Fresh Taiwan” campaign that emphasises Taiwan as a destination that is reassuring and safe, offering services for a revolutionised digital era. Taiwan is now ranked first in Numbeo’s Health Care Index in Asia by Country, which is a promising and positive sign for international travellers.
The purpose is to help reboot the Taiwan and global MICE industry by organising a variety of hybrid virtual/physical events based in Taiwan to generate business opportunities. To achieve this, the campaign is integrating public and private digital technology and cultural-sector resources to form a hybrid physical/virtual event dynamic that makes events held in Taiwan easy and safe to attend.
MEET TAIWAN has demonstrated strong resilience in the face of the pandemic, working consistently to find international business opportunities for its MICE industry. Through its zero-time difference, zero-distance Taiwan Incentive Talk interactive sessions, online video interactions with buyers from around the world enabled immediate responses to relevant questions and requests. MEET TAIWAN will continue to make such exclusive and unique incentive travel opportunities available to international buyers.
Taiwan faced each difficulty the pandemic imposed. Rather than bemoaning the global menace’s negative impact, the challenges it brought – and continues to bring – serve as opportunities to learn and evolve. Taiwan never had to shut down all MICE events because the government quickly assisted organisers with digital transformation by creating digital exhibitions.
To continue the overseas expansion of Taiwanese products during the pandemic, Taiwan’s Bureau of Foreign Trade established a pioneering online exhibition platform to help industries communicate with foreign buyers. Digital technologies have made hybrid exhibitions possible, and they will remain an integral part of MICE events in the post-pandemic era. In addition, the introduction of smart technologies, such as Big Data, to enhance the precision of marketing methods and capture more business opportunities will continue for our MICE industry. Furthermore, increased use of 5G infrastructure and innovative technologies will comprehensively contribute to the digital transformation of MICE and ensure the industry’s swift and steady recovery.
For Taiwan, sustainability and hybrid meetings are not just the latest trends – they will have a profound and lasting impact on the global MICE industry. MEET TAIWAN will persist in its development of new approaches that contribute to making Taiwan a unique and attractive MICE destination for events and exhibitions.