Living with Covid, making up for lost time: Seoul seminar

Feedback from Seoul MICE Business Days suggests demand for local networking high with MICE suppliers keen to resume trade

NETWORKING is key to making up for lost time as business event suppliers in Seoul seek to strengthen links with association organisers ready for an “era of living with Covid” as domestic and international conferences resume safely, the city’s convention bureau officials say.

Seoul MICE Business Day was held by Seoul Convention Bureau to encourage collaboration across the industry by providing networking opportunities and knowledge exchange.

Members of the Seoul MICE Alliance and local planners also had the opportunity to attend seminars and activities such as quizzes designed to maintain a good knowledge of the latest developments in the conference, events and incentive industry that have been occurring despite the global slowdown.

The first day of the August 18-19 event opened with the Plus Seoul program and Get Ready with Seoul – a case study on “successful attraction and hosting”.

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The following morning was dedicated to promotions from Seoul MICE Alliance members to association representatives online with Korea House, Seven Luck Casino and Swiss Grand Hotel pre-recording tours of their venues and services, while telling their stories with the help of a host.

Other SMA members, such as Ubcomm, Movv, Openbooth, Modern.han, and Global MICE Experts Group joined the quiz program. Two MICE-tech startup companies, Salin and Roovook, introduced themselves in a V-Log format and the stories behind their companies.

A total of 274 viewers over two days participated across a range of activities. Some 229 meetings were held, of which 60 per cent were between SMA member companies. A Seoul Convention Bureau spokesman said this showed the demand for networking between local companies preparing for the “era of living with Covid”.

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