BE Australia rolls out planner toolkit

Business Events Australia launches free-to-access marketing material to help organisers promote country to clients

A MARKETING toolkit for event and incentive travel organisers to pitch Australia to their clients is being rolled out by the country’s business events promotional body.

Business Events Australia has created a free-to-access collection of assets for planners to use in promoting Australia as an events destination. The kit also contains ideas on increasing delegate attendance and funding programs among other initiatives.

A series of 30 and 60 second video vignettes, maps and other marketing material promoting key Australian business event destinations and fact sheets are also included.

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Penny Lion, Tourism Australia executive general manager of events, said: “The toolkit has been designed to help drive consideration and conversion of business events.

“By providing business event planners access to quality marketing materials our goal is to help inspire, educate and rebuild desire for business events in Australia.”

Planners can download the assets via the Business Events Australia folder in Tourism Australia’s resource portal.

Main picture: A delegate meets a koala at Currumbin Wildlife Sanctuary in Gold Coast, Queensland

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