ITB China unveils 2024 theme

ITB China has unveiled its slogan for its 2024 show, which gets underway next week in Shanghai.

“Thrive in Transformation, Reach New Heights. Together” comes as the event returns following its comeback show last November – the first live edition of the event after China’s Covid restrictions were lifted.

 The show’s new slogan is based on empoweing industry professionals to adapt, innovate, and excel in the face of challenges, while fostering collaboration and mutual support.

Backgrounder… ITB China dances back!

A three-day conference takes place alongside the ITB China trade show at Shanghai World Expo Exhibition and Convention Centre, May 27-29.

Event organisers Messe Berlin describe the conference as a think tank that “promises to be an unparalleled gathering of industry leaders, innovators, and stakeholders.

More… 10,000 flock back to ITB China

Representatives from Partner Destination Maldives,, Huawei, CTG Travel, China Association of Travel Services, Society for Incentive Travel Excellence (SITE), European Travel Commission, German Travel Association, Adventure Travel Trade Association and more will be attending the conference.

Five main segments focusing on China Outbound Travel, China Inbound Travel, the China-Europe Travel Dialogue, MICE & Business Travel and Travel Technology are planned for the conference.

About 100 speakers covering some 50 topics are scheduled to discuss industry issues and emerging trends, and provide a platform to connect with key opinion leaders.

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