HKTB draws up deal with Art Basel

Hong Kong Tourism Board’s collaboration with touring art fair to extend beyond city with brand presence at shows worldwide shining a 'global spotlight' on Hong Kong

HONG KONG tourism chiefs have sealed a new three-year global partnership with Art Basel, the touring contemporary art fair followed by large numbers of the world’s top collectors, dealers and gallery owners.

Dane Cheng, left, with Art Basel CEO Noah Horowitz

The deal between Hong Kong Tourism Board (HKTB) and the show organisers extends the collaboration beyond Hong Kong to all Art Basel shows worldwide.

HKTB says it is the first tourism organisation to have signed a deal of this type with the exhibitor. HKTB executive director Dane Cheng and Art Basel CEO Noah Horowitz officially singed the new strategic partnership in Switzerland where Art Basel is headquartered.

Over the next three years, HKTB will be Art Basel’s partner in all four of its annual shows beginning with Art Basel Paris in October. The other shows take place in Miami in Florida, Basel in Switzerland, and Hong Kong.

“The collaboration with Art Basel underscores HKTB’s continuous efforts in promoting Hong Kong on the global stage,” said Cheng.

“By sharing the city’s unique character through immersive experiences on the world’s most prestigious art platform, we hope to inspire travellers to visit our city and discover its thriving creative community and rich cultural experiences,” he said.

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Art Basel made its Hong Kong debut in 2013 with organisers working with HKTB on several joint projects since 2020. In March this year, HKTB teamed up with Art Basel to present a cha chaan teng café experience that highlighted the vibrant local culture of Hong Kong.

Noah Horowitz, Art Basel CEO, said: “We are thrilled to build on our longstanding collaboration with HKTB and launch this ambitious initiative. By shining a global spotlight on Hong Kong’s vibrant art scene, this partnership will enhance the experience for our fair visitors while unlocking new opportunities and fostering deeper connections between Hong Kong and art communities around the world.”


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