SARAWAK business event leaders and tourism ministers travelled to San Francisco to attend the PCMA Convening Leaders conference and pledged to collaborate with the US-headquartered association on education and raising the Malaysian Borneo state’s profile internationally.
An MoU signing took place during Convening Leaders, PCMA’s main annual conference and social event, in San Francisco’s Moscone Centre. The MOU is effectively immediately through December 31, 2022.
“This agreement with Business Events Sarawak is completely aligned with PCMA’s vision and growth, as both organisations share the same goal – to demonstrate how business events transform societies, businesses and communities,” said Sherrif Karamat, PCMA president and CEO.
“We look forward to collaborating with Business Events Sarawak as they elevate the influence of business events and Malaysia’s profile as a destination,” Karamat said.
The MOU calls for business events training and education to help showcase Sarawak’s unique value proposition to international associations and corporate markets in addition to developing the local meetings industry.
“Sarawak has already begun its quest to position business events as economic and community game-changers in the region through the Legacy Impact Programme” said Abdul Karim Rahman Hamzah, Sarawak’s sports, arts and culture minister.
BESarawak, Malaysia’s business events bureau, hosted a gathering of business events strategists, industry leaders and government officials from Asia Pacific at Convening Leaders to network with some of the world’s most prominent figures in the industry and discuss growth strategies and disruptions to the industry.
The Sarawak delegation — part of a record number of Asia-Pacific participants at Convening Leaders – also included Hii Chang Kee, permanent secretary at the tourism ministry; Muhammad Leo Toyad, chairman of Business Events Sarawak and Amelia Roziman, chief operating officer, Business Events Sarawak.
There were also representatives from Borneo Convention Centre Kuching, Techno Expo, Events Horizon, Conference People, CPH Travel, Sarawak Tropical Peat Research Institute, Sarawak Forestry Corp and the Sarawak Government.
Sarawak’s four senior representatives also attended PCMA’s Leadership Summit preceding the conference on January 5. In its second year, the Leadership Summit aims to bring together a core international group of association CEOs, corporate leaders and municipal leaders to opportunities for economic and social prosperity through business events.