Sarawak initiative shows design for success

In a first for Malaysia, BESarawak team up with local partners to create pathway to Certified Event Designer qualification to heighten the quality of conferences

SARAWAK is raising the bar for event-design excellence as the first destination in Malaysia to host a qualification that enables business event practitioners in the Borneo state to obtain the highly acclaimed Certified Event Designer qualification.

The Level 3 Event Design Certificate (EDC) is a Swiss-based international programme recognised by the Events Industry Council.

A partnership between Business Events Sarawak, the Malaysian Association of Convention and  Exhibition Organisers & Suppliers (Maceos), and local industry partner ARC Creators has made it possible to gain the Certified Event Designer (CED) qualification by taking the EDC first.

CED candidates will be equipped with fundamental knowledge, skills and tools using Event Canvas Methodology, a strategic management tool for developing event and conference models where success is measured through behaviour change.

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Upon completion of the half-year course, candidates should be able to create compelling convention designs that generate more value for planners, delegates and clients.

“International certifications are vital as it meets the needs of our industry and the needs of the State to progress,” said Amelia Roziman, BESarawak’s CEO.

“Not only can our partners deliver quality international business events, but widen their opportunities to collaborate with the private and government sectors to propose more events that will provide a platform to develop Sarawak’s economies and support social development — contributing to the State’s social and economic transformation.”

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ARC Creators’ chief technology officer, Ronald Lim, said: “As one of the first three Certified Events Designers in the country, I have seen [how] the methodology and process helped me to design better conferences.

“I hope that by organising more CED cohorts in Sarawak, we can all level up and deliver more sustainable and quality business events. We are grateful that BESarawak understands the importance of upskilling and growing the industry partners.”

So far 27 industry partners have registered for the EDC Programme, which incorporates an intensive tree-day professional course followed by a six-month coaching period. BESarawak provides subsidies for certification programmes to Sarawak-based partners.

 For more information on this and other certification programmes, email Ellya Emelda.

Main picture: Sarawak’s first cohort ready to start their CED course



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